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McDonald’s Upgrades Its Popular Snack Wrap

Apr 29, 2013

Healthy fast food menu items are increasing in demand as more consumers seek healthier meal choices. In the past, consumers looking for a budget-friendly, low fat, low calorie meal were limited to places such as Subway or Blimpies. However, in the past few years, healthier food offerings are becoming more accessible as major fast food chains recognize the need to accommodate the consumer’s changing attitudes.

 

McDonald's Premium McWrap | Image credit: Flickr by theimpulsivebuy
McDonald’s Premium McWrap | Image credit: Flickr by theimpulsivebuy

A variety of fresh salads and sandwiches are among the most popular items on fast food menus across the globe. Just last week, McDonald’s released its EggWhite Delight breakfast sandwich – a healthier alternative to the Egg McMuffin. And also making its debut this month is the McDonald’s Premium McWrap, an upgrade from the original McWrap and is also marketed as a healthier option.

 

In a recent commercial, McDonald’s advertises its Premium McWrap as “a blend of tender, juicy chicken and tantalizing fresh veggies in three captivating flavors.” However, the nutrition profiles for each of the three flavors vary greatly in fat grams, calories, and sodium. The Premium McWrap Chicken & Ranch (Grilled) contains 16 fat grams and 430 calories whereas the Premium McWrap Chicken & Bacon (Crispy) contains 30 fat grams and 600 calories. Thus, even with a healthier spin on menu options, consumers still must carefully examine nutritional information in order to actually enjoy a healthy lunch.

Real healthy menu development combines deep understanding of consumer taste preferences with expertise in flavor and nutritional profiles of various foods. If you would like to implement truly healthy and delicious menu offerings at your restaurant, contact Synergy Restaurant Consultants, the healthy menu experts.