It is a common belief amongst restaurateurs that low-calorie menu options are necessary to accommodate health-conscious guests, but emerging research may suggest otherwise. A recent study by The NPD Group found that many consumers are not interested in light options and are eating “healthy” simply by ordering less. Many Americans regard dining out as a treat, and do not want to be restricted to light meals. Instead, they are practicing moderation by ordering smaller portions, skipping dessert, and passing on alcoholic beverages.
While this downtrend in order size isn’t necessarily good news for restaurant owners, it is possible to counteract this trend. Menu innovation is key to giving consumers what they want: delicious food that they can feel good about eating. Consider LYFE Kitchen, where every menu item weighs in at less than 600 calories, including full-flavored options like fish tacos, burgers, fried chicken, and desserts. By using creative preparation methods, dishes that may typically be seen as overindulgent can actually provide consumers with the health benefits they desire without skimping on taste. This prevents patrons from feeling like they need to order less and allows them to feel fulfilled within reason.
The National Restaurant Association’s annual culinary trends survey, “What’s Hot 2013,” also gives reason for restaurateurs and chefs to consider adding ‘better-for-you’ options to their menus. Several of the top 20 trends indicate that consumers are trying to make healthier choices at restaurants by choosing locally sourced meats, seafood, and produce, focusing on health/nutrition, and ordering small portions. Tender Greens, a fast-casual California-based chain, offers a menu and philosophy that is aligned with these trends by working with local farmers and producers to offer top quality, locally sourced ingredients. Their menu, described as ‘slow food done fast’, features salads, soups, and grilled proteins that can be ordered as sandwiches, salads, sides, or hot plates.
If you are interested in providing healthy options that guests will crave, please contact Synergy Restaurant Consultants to learn more about our culinary innovation and menu development expertise.